By Jeff Black We’re living in a world where attention is the most valuable currency you can earn, and the hardest to keep. People aren’t starved for information, to the contrary, they’re drowning in it. What they are starved for is meaning, connection, emotion, and a...
By Jeff Black Most leaders don’t struggle with obtaining good information. They struggle with making people care about the good information. And in today’s attention‑currency world, that’s really the whole ball game. Your ability to tell a compelling story isn’t a...
It's important to remember that facts rarely change how people feel. As people move up in an organization, they often focus more on information and less on emotional connection. When leaders connect emotionally with their team, they build trust and loyalty. Team...